3 Reasons Why Brands Making $100K+/Month Should Be A/B Testing

I’ve worked with over 100 DTC brands across almost every category you can think of:

Supplements

Women's Health

Men's Grooming

Apparel

Swimwear

Fashion

Sports

Nutrition

Biohacking

Food

Drinks

Edibles

Plants

Homeware

Kitchenware

Energy

Broadband

Tech

Incredible brands with amazing founders like Arrae in women’s wellness.

Brands doing:

$100K

$500K

$1M+

$5M+

$10M+

And the thing that separates the ones that scale from the ones that stay stuck is almost always the same thing.

It's whether or not they're testing what works in terms of conversion and retention.

Most brands spend everything getting traffic in the door — and then just hope it converts.

They guess. They execute things based on gut feeling. They change things because it “feels right” or because they like it.

And it costs them a fortune. They just don’t realise it.

Here are 3 reasons why this has to change — especially if you're doing at least $100K+ a month.

REASON 1

You're Paying for Traffic You're Not Converting

Every day you’re spending money to bring visitors to your store. But what happens after they land?

You spend $$$ on paid ads

From $50K to $500K+/month

Paid traffic lands on your store

Thousands of visitors daily

Your store... does what exactly?

No testing. No data. Just hope.

REASON 2

Do The Math - Even A Small Conversion Lift Changes Everything

At $100K/month, even a small conversion lift adds up fast. Let’s look at what a 15% improvement in revenue per visitor actually looks like:

REASON 03

A/B Testing Compounds. Not Testing Costs You More Every Month

Two brands. Same everything. One tests. One doesn’t.

After 6 months: Brand A is up +48%. Brand B is down -5%. The only difference: one tested, one guessed.

Every week without testing is a week the gap gets wider.

Which brand are you?

We'll Increase Your Revenue Per Visitor By At Least 15%

NO INVOICE UNTIL YOU SEE RESULTS