SHOP
3 Reasons Why Brands
Making $100K+ Month
Should Be Doing CRO
After working with 100+ DTC brands, the same pattern shows up every time. The ones who scale profitably treat CRO as a growth channel, not an afterthought.
Haris Ertsos
Co-Founder & Head of Growth,
Convert Like Crazy
After working with 100+ DTC brands, the same pattern shows up every time. The ones who scale profitably treat CRO as a growth channel, not an afterthought.
Haris Ertsos
Co-Founder & Head of Growth, Convert Like Crazy
Co-Founder & Head of Growth, Convert Like Crazy
1,000 visitors
Version A
50% of visitors
2.0%
Conversion
Version B
50% of visitors
2.6%
✓ Winner
Keep Version B. It makes more money.
FIRST, THE BASICS
What is CRO & A/B testing?
CRO stands for Conversion Rate Optimisation. It’s the process of making more of your existing visitors buy from your store.
A/B testing is how you do it. You show half your visitors the original page, and the other half a new version with a change.
Then you keep whatever makes more money. No guesswork. No “I think this looks better.” Just data telling you what converts.
You’re already paying for traffic. CRO makes that traffic worth more, so you grow by converting more of the visitors you already have.
I've worked with over 100 DTC brands across almost every category you can think of.
100+
DTC brands
30+
Categories
$10M+
Monthly revenue
What separates the ones that scale is almost always the same thing.
×
It’s not their ads
×
It’s not their product
×
It’s not their creative
✓
It’s whether they’re testing what works in
conversion and retention.
Here are 3 reasons why this has to change at $100K+ a month.
01 — REASON ONE
You're Paying for Traffic
You're Not Converting
You spend $50K to $500K+ a month on ads to bring in thousands of visitors. Then your store does nothing with them. No testing, no data, just hope.
Here’s what that costs on a $100K/month store:
Converts at
2.0%
Could convert at
2.5%
Potential left behind
20%
Not collected, monthly
-$20,000
That’s $20K gone every month, repeating every day you wait.
Revenue
+10% / mo
+10% / yr
$100K/mo
+$10K
+$120K
$250K/mo
+$25K
+$300K
$500K/mo
+$50K
+$600K
$1M/mo
+$100K
+$1.2M
Same traffic, same ad spend. Just more of it converting.
02 — REASON TWO
Even a Small Conversion
Lift Changes Everything
At $100K a month, even a small conversion lift adds up fast. Here’s what a 10% lift looks like:
03 — REASON THREE
Conversion Rate Optimisation Compounds. For You or Against You.
Two brands. Same product, same ads, same everything. One tests. One doesn’t. Six months later:
Brand A - tests weekly
Brand B - never tests
+48%
0%
-5%
Start M1 M2 M3 M6
CRO compounds either way. The only question is which direction yours is going.
So, which brand are you?
Most founders reading this already know they should be testing. The problem isn’t awareness, it’s execution.
You don’t have the team. You don’t have the time. And building a CRO team in-house would cost $30K to $50K a month in salaries alone.
That’s why we built Convert Like Crazy.
THE OFFER
We Guarantee 10% More Conversions From Your Existing Traffic.
No Results, No Invoice.
You get a full CRO growth team. We plug into your brand, run the tests, and you keep every dollar of uplift.
Strategy
Research
Copywriting
Design
UX
Analytics
Development
1
1.We audit your store
We look at your data, your funnel, your pages. We find where you're losing conversions.
2
2.We build and run the tests
Full A/B tests: copy, design, layout, offers, checkout. We handle everything.
3
3.You only pay when we deliver
If we don't hit at least 10% more conversions from the traffic you already have, there's no invoice.
"Agencies take your money and hope for the best. We do the opposite. Results first. Invoice after."
Haris & James
Founders of Convert Like Crazy
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